As American As

As American As

As American As, Peak XV was asked to produce an activation and tour for a client seeking to increase brand awareness among college-educated millennials by reaching the client’s targeted audiences with a thought provoking exhibit that exposed them to new content and collected their information.

Peak XV produced a five-week tour to 14 college campuses featuring multiple walled panels transported by a branded tractor-trailer. Each wall featured images captured by photographers charged with creating portraits that finished the analogy: “As American As…” and what that means in 2016.



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